Cape Town, South Africa – As the colder months approach, Desray unveils a Winter 2025 collection rooted in timeless design, tactile richness, and a contemporary reimagining of seasonal trends. Creative Director Desiree Jearey offers her unique perspective on fashion’s ever-evolving landscape, presenting a collection that effortlessly blends generational appeal with modern elegance.
“Your personal style, no matter what it is, is the best trend for you,” says Jearey. “I’m passionate about women accepting and loving themselves – and whatever look creates that feeling for them, that’s the trend they should follow. It’s about Being true to yourself”.
Key Trends from Desray Winter 2025
The Masculinity of Femininity
A standout theme this season is the interplay between structure and softness. Sharp, extended shoulders—seen in our luxurious charcoal coat—are best paired with delicate accessories like ballet flats or feminine jewelry. This juxtaposition highlights strength and elegance, capturing the duality that defines modern femininity.
One Hue Wonder
Head-to-toe tonal dressing is more than a passing trend—it’s a lifestyle. This winter, Desray leans into a muted, monochromatic palette, opting for clean, sophisticated styling. While known for its signature prints, the brand has selectively included a minimal selection of printed pieces to underscore and elevate the core colour themes of the collection.
Textural Layering
This tactile-focused approach brings together textures like suede, leather, and faux fur—all within a single tone. The result is a layered, luxurious feel that is both refined and expressive. “It’s not just about how an outfit looks, but how it feels,” explains Jearey.
Quiet Luxury
Minimalism takes centre stage with a focus on understated elegance. Think: structured A-line trousers, refined knitwear, and classic polo necks—all unbranded and subtly powerful. This theme embraces sophistication through simplicity.
Blurring the Lines
Desray explores the convergence of athleisure and tailored classics. Case in point: the baseball jacket, reimagined in Melton and wool. It’s a dynamic blend of casual silhouettes with elevated fabrics—perfect for the woman who moves effortlessly between fashion realms.
Double Denim
Denim continues to be a cornerstone of the Desray wardrobe. This season introduces coordinated denim sets in traditional indigo and a fresh oatmeal tone, complemented by the trend-forward Barrel leg silhouette. These pieces promise versatility and wearability.
Rich Reds
Deep, elegant tones like burgundy, merlot, and oxblood are making a major return. These hues flatter all complexions and pair beautifully with Desray’s winter neutrals: charcoal, denim, ink, and tan.
Words to Wear
Adding a playful edge to the collection, Desray’s graphic T-shirts feature bold affirmations and vibrant colours. These tees offer a fun, expressive option for the mature woman who loves fashion with personality.
Bold Brights
Bright, primary colours bring an energy boost to winter dressing. Through colour-blocking and strategic contrasts, Desray injects joy and vibrancy into the colder months—without compromising on elegance.
