Marking one year at the helm as Ray-Ban’s first ever Creative Director, fashion innovator and multi-hyphenate artist A$AP Rocky presents his debut metal collection, including his first optical designs for the brand. A seamless blend of heritage and innovation, it’s a statement on evolving the culture, authoring a legacy that is entirely your own.
Silhouettes share deep roots with iconic styles from across the decades, but their revolutionary power lies in the present, testing the limits of classic design and expanding its definition. Bold wire frames and rimless sun and optical styles find expression through soft, oval curves and narrow rectangles, etched out in timeless shades of metal. Finally, one unapologetically futuristic model arrives as a rarity, this instantly iconic wraparound silhouette available exclusively in selected stores.
To unveil the new collection, A$AP Rocky joins forces with legendary rap icon Nas, who star alongside each other in an arresting visual narrative. Set in a late-night NYC diner, the campaign film sparks a dialog between past and present, iconic ‘90s inspired scenes are interpreted through the lens of Rocky’s fearlessly modern aesthetic.
Step into Rocky’s radical vision: honor the past but dare to break old limits to stand at the brink of a new story.
Sharp and sophisticated, this bold metal optical frame nods to the past while signalling a style evolution, channelling the “corner dreams” aesthetic in-line with Rocky’s bold creative vision.
Charged with confidence, this bold oval frame evolves the culture with a wink to ‘90s nostalgia. A timeless optical silhouette, reimagined through the eyes of A$AP Rocky, ready for a new generation.
Classic design takes new territory with this narrow metal model. Set with sharp angles and an even more piercing sense of attitude, these rectangular shades come with a defined vision.
Beckon the beginning of a new story. A bold oval silhouette is reimagined in classic metal, evoking the trends of eras gone by, while remaining undeniably modern.
Revolutionary, yet refined. This rimless oval optical frame proves that timeless style knows no bounds. Light and elevated, the power of this piece lies in its striking simplicity.
Extreme minimalism means maximum impact. This rimless optical frame redefines a classic rectangular silhouette, clean and contemporary for the cultural creative.
Rocky reimagines eternal design with just a hint of the unexpected. Defying convention with thick lenses, these rimless oval shades combine vintage style cues with a subversive sensibility.
Clean design garners an undeniable presence with this bold rimless frame. Rectangular shades become anything but ordinary with ultra-thick lenses, emphasising the architectural lines.
