Jenna Clifford, one of the country’s most celebrated names in fine jewellery, has introduced For Now and Always, a new collection that reflects both legacy and modern femininity.
One of the final collections personally shaped by Jenna Clifford herself, For Now and Always embodies her belief that jewellery should be lived in and loved, rather than left in a box. Designed with bold yet timeless sensibility, the pieces are created to transition seamlessly from day to evening, offering both elegance and wearability.
In a continuation of Jenna’s vision, her three daughters, Shayna, Chanelle and Summer now serve on the board of directors. Together, they carry forward the creativity and uncompromising artistry that have defined Jenna Clifford Designs for over three decades.
Staying true to the brand’s ethos, For Now and Always is rich with symbolism. Gemstones are carefully selected not only for their beauty but also for their meaning, energy, and connection to nature. Each piece is conceived as a story, designed to be worn, treasured, and eventually passed down through generations.
“This collection is incredibly special to us, not only because it’s one of the last collections my mom personally worked on, but because it represents her belief that jewellery should be part of your life story,” says Summer Clifford Kotzé, Head of Marketing & Creative at Jenna Clifford Designs.
Locally mastercrafted in South Africa, the collection blends bold design with timeless elegance. The result is jewellery destined to become tomorrow’s heirlooms, celebrating women who are versatile, graceful, and strong.
For Now and Always is now available through Jenna Clifford Designs.
