Sensodyne has rolled out a new dual-action toothpaste in South Africa at the affordable price of R39.99, making expert-level oral care even more accessible. With this, the brand famous for its focus on oral health aims to do more than just clean teeth – it hopes to help tackle two of the country’s most widespread but under-treated dental problems: cavities and tooth sensitivity.
The launch of Sensodyne Cavity + Sensitivity Protection Toothpaste, now available at a reduced and more accessible price, comes when South Africa’s oral health landscape shows alarming trends. According to the World Health Organisation’s (WHO) 2022 Global Oral Health Report, nearly 28% of adults in South Africa live with untreated cavities in their permanent teeth. For many, a trip to the dentist is simply out of reach
“Tooth sensitivity and cavities are not just uncomfortable, they’re early warning signs of deeper dental problems,” says Mamabua Molepo, Senior Brand Manager at Sensodyne South Africa. “This toothpaste will help South Africans proactively manage their oral health with one effective, affordable product.”
The new formula is designed to strengthen enamel, protect against cavities, and relieve sensitivity by targeting exposed nerves – a common cause of sharp, cold-triggered pain. Molepo says it’s a first for the brand to combine both benefits in one product, and it reflects a growing demand among consumers for simplified, multi-functional oral care routines.
With just 1.1 dentists per 10,000 people in South Africa1, Molepo says access to professional care is limited, especially in rural and underserved communities. The result? Millions rely on daily brushing as their first and sometimes only line of defence against oral disease.
“We know South Africans are juggling discomfort from sensitivity with the anxiety of untreated cavities,” says Molepo. “Hopefully, with this new product on the shelf, we can help address both issues, and now within reach for more families than ever before.”
Molepo says Sensodyne’s latest launch plays a critical role in shifting South Africa’s dental care model from reactive treatment to prevention and early intervention – especially in the absence of universal dental coverage.
“Tooth decay is largely preventable, yet it continues to affect a massive portion of our population,” says Molepo. “When a product supports prevention, especially for people who may not see a dentist regularly, it’s a public health win.”
Sensodyne Cavity + Sensitivity Protection Toothpaste has officially launched and is available at the recommended retail price of R39.99 in retailers and pharmacies across the country.
Reference: SADA Press Release, Millions of people suffering from oral disease across South Africa, 17 March 2023. https://www.sada.co.za/sites/default/files/2023-11/17-03-2023%20%20Millions%20of%20people%20suffering%20from%20oral%20disease%20across%20South%20Africa-%20World%20Oral%20Health%20Day%2020%20March%202023.pdf
