It’s time to make everyday couture – if you dare.
Get ready to live your most fabulous, fearless, and flirtatiously feminine life because Viva La Juicy has officially landed in South Africa with its Core Four fragrance collection — and she’s dripping in glam, sparkle, and attitude.

Allow us to introduce you to the Juicy Girl:
Extra. OTT. Extravagantly glam.
Who is she? She is me. She walks into a room like it’s her runway, turns up the volume, and never dims her sparkle. She’s not afraid of making a statement just because she can. She’s playful, powerful, perfectly polished, and owns her femininity like a boss. So, to all the Juicy Girls out there (yes, there’s one inside you too), welcome to a world where “too girly” is a compliment, and being “too loud” is a lifestyle.

Discover the Core Four Collection
Now presenting the Core Four — four cult-favourite fragrances, four ultra-feminine expressions, all unapologetically giving the #JuicyLife.

Viva La Juicy
An amber floral gourmand that blends bright mandarin and wild berries with a heart of honeysuckle, gardenia, and jasmine. It dries down to a sensual base of caramel, vanilla, praline, amber, and sandalwood.

Viva La Juicy Gold Couture
A rich, decadent true amber gourmand that indulges the senses with luscious wild berries, jasmine sambac, vanilla cream, and a melt-in-your-skin finish of golden amber, praline, caramel, and sandalwood.

Viva La Juicy Sucré
A patisserie dream inspires this delicious, edible gourmand. It opens with mandarin, red currant, and gardenia, swirls into a flirty heart of jasmine, orange flower, almond cream, and peach nectar, and settles in a cloud of vanilla, whipped cream, cocoa, and sandalwood.

Viva La Juicy Le Bubbly
A sparkling, champagne-inspired, amber fruity gourmand that captures celebration in a bottle. Pink berries, fizzy mandarin and blood orange lead into a floral heart of gardenia, jasmine and vanilla orchid, wrapped in golden amber, creamy woods and pralines.
From late nights to dreamy mornings, there’s a Core Four scent for every #JuicyLife moment — because one fragrance is never enough.
South Africa, are you ready to Make Everyday Couture?
The Viva La Juicy Core Four is now available at selected retailers nationwide at an RRP of R1990-00 for 100ml and R1480-00 for 50ml.
#JuicyLife #VivaLaJuicy