San Francisco, CA (January 2025) – We are currently living in the “Age of Baggy.” At least when it comes to jeans and pants, anyway. Which is why Levi’s® is doubling down on wide and
The Levi’s® brand today announced a new campaign with global icon Beyoncé. Following the release of “LEVII’S JEANS” — a beloved track from“COWBOY CARTER,” the critically acclaimed album exploring and redefining Americana — Beyoncé steps
In a world where fashion often falls short of embracing diverse body shapes, Levi’s® Curvy stands out with its message that women’s curves deserve to be celebrated. This year, the brand is thrilled to introduce
On 20 May 1873, Levi Strauss & Co. patented a revolutionary idea that would forever change the world: the blue jean. What started out as practical workwear became a monumental moment in fashion history, cultural
