A New Fragrance for the Roberto Cavalli Portfolio
Florence, Italy (August 2024) – Roberto Cavalli unveils the newest member of its fragrance universe: Sweet Ferocious. This powerful Eau de Parfum exudes sensuality, embodying a celebration of feline fierceness and the bold spirit of an unapologetic Roberto Cavalli woman.
Sweet Ferocious Eau de Parfum embodies Roberto Cavalli’s magnetic vision of capturing a woman’s true strength and unleashing her untamed soul. The Sweet Ferocious woman entices others to embrace their wild side with the sumptuous self-confidence of a tiger. With Sweet Ferocious, her independent spirit captivates, leaving a memorable impression on those bold enough to approach.
Entering a world of sensual creamy notes and gold accents, this fragrance shines with fierce vitality. Sweet Ferocious is crafted to heighten emotions and desire, empowering you to reveal your innermost self with radiating assurance.
Collaborating with Principal Perfumer Ilias Ermenidis of Firmenich, the fragrance opens with the opulent aroma of Saffron fused with Pomelo and Orange Peel to create a distinctive and alluring charm. The heart of the scent envelops creamy blends of Vanilla, Tonka, Amber, and Oud. Cypriol, Guaiac Wood and Santal anchor the scent, curating a sensorial experience that leaves a lasting vibrancy and emanates sophistication and confidence.
Drawing inspiration from Roberto Cavalli’s iconic black and gold aesthetic and feline print fashion, a captivating tiger print design adorns the Sweet Ferocious bottle. Topped with the new iconic mirror snake cap that boasts a smooth satin finish, the bottle exudes elegance. Echoing the tiger-print motif of the bottle, the outer packaging displays a debossed frame adorned with the luxurious mirror snake logo to complete the sensual and sophisticated presentation.
The Sweet Ferocious campaign was shot by distinguished contemporary fashion photographer, Liv Liberg, featuring notable model Noor Chaltin. The campaign accentuates the alluring nature of Sweet Ferocious, capturing Chaltin with an untamed cat-eye stare that boldly dares viewers to approach.
The Sweet Ferocious Eau de Parfum for Women will be available in 75mL through selected retailers beginning August 2024.
