Woolworths launches exclusive fragrance collection inspired by the scents of Africa

Woolworths has launched a new fragrance collection, just in time for spring. The WBeauty Premium Collection, inspired by the scents of Africa, pays tribute to the essence of wildflowers, spices, and earth.

“We are pleased to be adding this collection to our extensive and growing in-house WBeauty perfume catalogue,” said Julie Maggs, General Manager for Beauty at Woolworths. “The launch of this perfume collection is significant for the Woolworths Beauty growth strategy and is another step in realising our ambition to be the ultimate destination for our customers’ beauty needs.”

The perfumes are true to Woolworths’ commitment to sustainability and quality. Locally made, each ingredient that goes into our collection is ethically and responsibly sourced. While each perfume is individually enticing, as a collection they tell a uniquely African story through fragrance.

The range includes warmer scents of amber and wood tones to banquets of zesty freshness. For stronger scent preferences, base options include touches of dried wood, moss, amber, and leather.

NOCTURNAL JEWEL – Eau de Parfum
This fragrance is a tribute to Africa’s enchanting night. Jasmine and saffron mirror the allure of wild African blooms, while warm amberwood and cedarwood evoke the continent’s ancient, untamed landscapes.

MAJESTIC RAINS – Eau de Parfum
This fragrance is inspired by African rainstorms. Zesty lemon and bergamot capture the freshness of early morning showers, while jasmine, rose, and sandalwood honour the luxurious richness of Africa’s floral heart.

MYSTIC ORCHARD – Eau de Parfum
This fragrance blends crisp green apple and citrus with wild African flowers. The velvety blend of musk and sandalwood is grounded in the earthy warmth of Africa’s diverse landscapes.

IMPERIAL EARTH – Eau de Parfum
This bold fragrance is rooted in Africa’s rich earth. Zesty bergamot and exotic spices mimic the heat of the land, while tobacco and leather recall the raw strength and timeless wisdom of African soil.

AFRICAN AMBER – Eau de Parfum
This scent celebrates Africa’s vibrant spirit. Fresh bergamot and crisp apple meet tropical pineapple, reminiscent of Africa’s lush, untamed wilderness, while amber and oakmoss pay homage to its enduring intensity.

DESERT MIRAGE – Eau de Parfum
This fragrance is inspired by Africa’s sun-scorched deserts. Sweet orange and grapefruit evoke the warmth of the desert sun, while earthy cedarwood and amber capture the magnificence of vast desert sands.

The fragrance collection comes off the back of the launch of WBeauty refillable makeup pallets and the recent exclusive launch of Woolworths Beauty’s first ever standalone store at Waterstone, Somerset West. The new Woolworths Beauty store is a hub for a curated beauty shopping experience and is a significant investment in expanding product offerings.

The WBeauty Premium Collection is now available at Woolworths stores nationwide and online: www.woolworths.co.za.

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