Woolworths Beauty Unveils Its First Standalone Store with an Elevated Shopping Experience in the Cape

Woolworths has opened the doors to its first-ever standalone Beauty store at Waterstone Village,
Somerset West. This brand-new store introduces a curated beauty shopping experience, complete with a wide range of products and is home to luxury skin and nail services. The sophisticated ambiance reflects Woolworths’ commitment to detail and innovation.

The launch of this standalone beauty store marks a strategic move for Woolworths. “Our new Beauty store reinforces our ambition to be the leading beauty destination in South Africa,” says Julie Maggs, General Manager for Beauty at Woolworths.

The new Woolworths Beauty store is the first of its kind and offers customers a distinctive beauty experience. From a design perspective, shoppers can look forward to modern, tech-inspired elements with the brand’s well-known, elegant aesthetic that is bound to exceed customers’ expectations. Each aspect of the store has been carefully considered to provide a first-class experience, from the innovative beauty services to services by Amazi further enrich the store’s curated offerings, establishing it as a comprehensive beauty destination.

Beyond shopping, the Woolworths Beauty store is designed as a lifestyle destination. Customers are invited to enjoy coffee or bubbly while they shop or indulge in skin and nail services. The store also boasts the first skin analysis machine, providing detailed insights into individual skincare needs and helping customers select the perfect products. Regular beauty services, including makeup, skincare, and fragrance consultations, are on offer, and for those purchasing gifts, complimentary gift wrapping is offered. If a desired product is not in stock, the Woolworths Beauty staff will gladly order it from another store for convenient, in-store collection. The new Woolworths Beauty store at Waterstone Village Shopping Centre is now officially open to the public.

For more information and updates, please visit www.woolworths.co.za or follow us on Instagram @woolworths_sa and @wooliesbeauty.

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