Cape Town, 30 August – The Live Music Lab, an innovative and transformative career development program, is set to incubate 15 young talents from underprivileged communities in Cape Town. Launched by Bassline in collaboration with the French Institute of South Africa (IFAS), and supported by the French Ministry of Foreign Affairs, this initiative aims to provide a platform for underrepresented voices in the South African music industry, with a special focus on women.
Addressing the Gender Gap in South Africa’s Music Industry
South Africa’s vibrant music scene is globally recognized, yet the industry faces significant challenges, particularly in terms of gender representation. Women remain underrepresented in key roles, both on stage and behind the scenes. Despite the prominence of female artists, the industry is still heavily male-dominated, leading to a persistent gender imbalance.
According to a 2021 survey conducted by the South African Music Rights Organization (SAMRO), only 18% of the organization’s members are women. This stark statistic underscores the ongoing marginalization of women in the industry and the urgent need for initiatives like The Live Music Lab, which seeks to promote inclusivity and create equitable opportunities for women.
The Live Music Lab: Empowering the Next Generation
The Live Music Lab is more than just a training program; it’s a pillar of support for young, aspiring professionals who are eager to break into the music industry. The program offers a unique blend of theoretical knowledge and hands-on experience, with participants receiving training in various aspects of event management, concert promotion, marketing within the music industry, and technical production.
Participants will gain practical experience by working at an international arts festival, WOMAD (World of Music Arts and Dance) taking place in Cape Town from 1 to 6 October 2024. This event, renowned for promoting local musicians and performers, will serve as a real-world classroom where participants can hone their skills and build their networks. “We are committed to creating a more inclusive music industry,” says Brad Holmes, Managing Director at The Live Music Lab. “By targeting youth, particularly women from underrepresented communities, we aim to create a more equitable landscape where everyone has the opportunity to thrive.”
A 25-Year Legacy of Cultural Collaboration
The Live Music Lab is the latest chapter in a 25-year partnership between Bassline and IFAS, an alliance that has consistently championed cultural diversity and artistic innovation. Since 2015, the collaboration through Fête de la Musique, a free music festival, has supported over 240 bands, including notable acts like Morena Leraba, Msaki, BCUC, and Zoe Modiga. “The success of these artists is a testament to the importance of nurturing local talent,” says Sophie Boulé, Cultural attaché, deputy Director at IFAS. “With The Live Music Lab, we are extending this support to the next generation, ensuring they have the tools and opportunities to succeed.”
Call for Applications
Applications for The Live Music Lab are now open, targeting proactive youths aged 18-25 from underprivileged communities across Cape Town. The program is designed for those who are passionate about the music industry and eager to gain entry-level experience.
Interested applicants must submit a 350-word motivation along with a 2-minute video pitch by September 6, 2024. Selections will be made with a focus on achieving a 70% female participation rate, reflecting the program’s commitment to gender inclusivity.
About Bassline and IFAS
Bassline has been at the forefront of South Africa’s live music scene since its founding in 1994, evolving from a small venue in Melville to a cornerstone of the country’s cultural landscape. Over its 30-year history, Bassline has hosted thousands of concerts featuring both local and international music icons.
The French Institute of South Africa (IFAS), attached to the Embassy of France in South Africa, has been a key player in promoting cultural exchange and creative collaboration between South Africa, France, and the broader African continent. Through initiatives like The Live Music Lab, IFAS continues to support the development of South Africa’s rich cultural heritage.
For more information or to apply, please visit Bassline.co.za or contact Emily Holmes at livemusiclab@bassline.co.za, 084 462 8888.
