The Body Shop has achieved a groundbreaking feat, proudly declaring itself the world’s first global beauty brand with a 100% vegan product lineup. From skincare and body care to haircare, makeup, and fragrance, every product has been certified by The Vegan Society. This remarkable accomplishment follows the brand’s commitment set in 2021 when 60% of its offerings already bore The Vegan Society trademark.
Refilwe Mashego, Brand Manager of The Body Shop South Africa, exclaims, “Every single product formulation is now certified by The Vegan Society, a guiding light since our founding in 1976.” This milestone reinforces the brand’s unwavering dedication to cruelty-free beauty and sets a global standard for ethical practices in the industry. With over 4,000 ingredients validated for 1,000 products, The Vegan Society’s thorough certification process solidifies The Body Shop’s position as a leader in change making beauty. The Vegan Society logo proudly graces each certified product, eliminating the need for customers to scrutinise labels. The brand’s ethos of business as a force for good is evident, promoting positive change for customers, communities and the planet. The fully vegan formulations not only align with growing trends but also contribute to a projected 6.31% compound annual growth rate in the vegan cosmetics industry by 2028. As veganism gains momentum globally, The Body Shop’s commitment to cruelty free beauty positions it as a trailblazer in the evolving beauty landscape. The brand invites every change maker to join in creating a positive impact for people, communities and the planet.