Pureology, the renowned hair care brand celebrated for its innovative and effective products, is excited to announce the return of its best-selling and internationally acclaimed Strength Cure range to South Africa. Known for its ability to fortify and repair damaged hair while providing colour protection, the Strength Cure range has garnered widespread recognition and customer loyalty worldwide.
Crafted with a focus on plant-based ingredients and luxurious fragrances, the Strength Cure range features the potent plant-based protein Keravis, which strengthens hair strand. Additionally, the range is infused with the antioxidant Astaxanthin, renowned for its repairing properties, making it an ideal choice for those seeking to revitalise their hair.
One of the standout features of the Strength Cure range is its captivating fragrance profile, combining the sweetness of Raspberry and Peach with the freshness of Water Flowers, creating an invigorating and revitalising experience with every use.
The benefits of using the Strength Cure range are manifold, including:
- Repairing damage and fortifying hair strands
- Enhancing strength and softness
- Protecting hair from future damage
- 100% Vegan Formula
- Colour protection with the patented Antifade Complex®
The Strength Cure range includes the following products:
STRENGTH CURE SHAMPOO – RRSP – R470-00
A gentle, rich-lather shampoo that fortifies and helps repair damaged, colour-treated hair. This shampoo is designed for all hair types and textures, offering effective repair for damage caused by heat styling, physical wear and tear, or over-processing.
STRENGTH CURE CONDITIONER – RRSP – R510-00
A gentle, rich-lather conditioner that complements the shampoo by fortifying and repairing
damaged, colour-treated hair. This conditioner delivers instant results, leaving hair softer,
healthier, and more resilient after just one use. “We are thrilled to bring back the Strength Cure range to South Africa, offering our customers a
powerful solution for repairing and fortifying their hair,” said David Bolon, General Manager for L’Oréal Professional Products Division. “With its proven effectiveness, luxurious fragrances, and commitment to sustainability, the Strength Cure range exemplifies Pureology’s dedication to providing high-quality hair care products.”
The Strength Cure innovative products are now available at select salons and online retailers.
