LE CREUSET DEBUTS PÊCHE, A JUBILANT NEW HUE THAT IS FULL OF FIZZ

The Result of Nearly Four Years of Experimentation, Pêche is Designed to Bring Charm and Joie de Vivre to Kitchens Around the World

CAPE TOWN, May 1, 2024 – Le Creuset, the brand that pioneered colourful cookware upon its founding nearly a century ago, today announced the launch of Pêche, a new colourway soon to be coveted by home cooks and accomplished chefs alike.

French for “peach,” Pêche is warm and vibrant, glossy and gradated, with rosy undertones that invite the eye and delight the senses. Energising and boundlessly cheerful, it’s a delectable hue that succeeds at warming the spirit and brightening the palate with its easy charm.

For Le Creuset, a brand that’s released some of the world’s most sought-after shades, Pêche is yet another crowning achievement and the latest design-forward colour to join a portfolio of celebrated hues.

“The result of nearly four years of diligent experimentation, Pêche is a new colour development that’s never been previously in market,” said Ben Paine, CEO Africa. “With its playful and elegant edge, Pêche further cements Le Creuset’s longstanding reputation as a colour authority – in the kitchen and beyond.”

Exuberant and playful, Pêche is available in South Africa and will launch globally in a wide range of sought-after items in Le Creuset’s highly durable enamelled cast iron, including the brand’s iconic Signature Round Casserole. The colourful hue is also available in a variety of stoneware and kitchen essentials items.

To discover Pêche and other inspired collections from Le Creuset, visit lecreuset.co.za and @LeCreusetSA.

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