Maxi-Cosi introduces the future of car seats to make parents’ daily life easier

Revolutionary technology enables ergonomic solutions that set a new standard for comfort and convenience!

Maxi-Cosi, the leading specialist in safe transportation solutions for babies and children, has launched the 360 PRO Family. This is a world-first and unique range of comfortable, ergonomic car-seat solutions that can both rotate and slide toward the parent, thanks to Maxi-Cosi’s revolutionary SlideTech™ technology. By making it easier than ever to secure children safely and comfortably in the car, 360 PRO Family sets a new standard in car-seat innovation. The 360 PRO Family line will be available across South Africa from 20th September.

Over 90% of parents with children aged 0-4 experience physical discomfort, such as backache and head bumps, when taking their children in and out of their car seats.[1] With a strong track record of consumer-centric, safety-focused car-seat innovation, Maxi-Cosi was well-placed to develop a solution to this challenge.

Excellent back support

With its innovative 360 PRO Family range, Maxi-Cosi is again leading the way in car-seat innovation. All 360 PRO Family products are designed to support the backs of both parents and children, thanks to the innovative FamilyFix 360 PRO car-seat base. This is the only car-seat base of its kind that slides out of the car for the easiest child installation, using Maxi-Cosi’s patented SlideTech™ technology.

The FamilyFix 360 PRO base also features FlexiSpin, Maxi-Cosi’s existing 360° rotational system. This technology allows parents to rotate their car seats using only one hand, in any reclined position. Together, SlideTech™ and FlexiSpin enable parents to rotate and slide their car seat in and out of the car. This creates more space and visibility to secure their car seats in the car and lift their children in and out of their car seats, without straining their backs or bumping their heads. As a result, the installation is much quicker, easier, and more ergonomic, and helps to improve safety.

Mohammed Kaka, Gauteng Sales Agent at Maxi-Cosi: “At Maxi-Cosi, we continuously work to develop the safest, most comfortable solutions. We designed the 360 PRO Family to solve parents’ biggest frustrations with taking their children in and out of the car seat – such as buckling, having not enough space to move in and around the car, and bumping their head on the car door frame. Its features mean all you have to do is lock, slide, spin, and go – making car seat struggles a thing of the past!”

Designed for ultimate comfort! Parents can enjoy the FamilyFix 360 PRO’s benefits with two new car seats that offer the best sleeping position for babies and toddlers thanks to its unique extended recline positions: Pebble 360 PRO and Pearl 360 PRO. These seats provide excellent safety and comfort for children aged 0-4 years old, as well as ease of use for their parents. The Pebble 360 PRO delivers maximum sleep comfort for babies aged 0-15 months. The seat features three recline positions, including a unique full lie-flat position that can be used in both cars and strollers. The Pearl 360 PRO features five recline positions, offering superior comfort for toddlers whether awake or asleep.

Compliant with the highest safety and quality standards

All 360 PRO Family products have been designed to meet the highest i-Size safety standards, including safety features such as an anti-misuse lock to secure rearward-facing travel up to 15 months, integrated ISOFIX connectors, and visual indicators to confirm proper installation. These safety levels are confirmed by rigorous testing – not only against the latest legal standards, but also against Maxi-Cosi’s even higher internal quality and safety standards.

The 360 PRO Family complies with the latest and safest regulation standards in Europe: i-Size ECE R129 and showed excellent safety and durability in Maxi-Cosi’s internal tests. The products have also been evaluated, approved, and endorsed by independent healthcare professionals, and have received the Aktion Gesunder Rücken (AGR) Seal of Approval for products that protect against back pain.

Since our earliest days, Maxi-Cosi has pioneered technologies that make parents’ lives easier – always guided by what they need and want. We have earned the trust of parents worldwide, safely carrying over 60 million babies home from the hospital. Now, with the world’s first sliding car-seat technology, we are once again shaping the future of transportation for children.”

– Debbie Billson, Operations Director at Maxi-Cosi

The 360 PRO Family products will be available across South Africa from the 20th of September 2023. The suggested retail price in South Africa for the Pebble 360 PRO is R6999.99 and R8499.99 for the Pearl 360 Pro. The slide-out FamilyFix 360 PRO base can be bought separately and will be available from R6999.99 retail price, but is compatible with both the Pebble 360 PRO and Pearl 360 PRO.

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[1] Panelinzicht, December 2022. An online survey was sent out to 400 parents across France, Germany, Spain and the United Kingdom.

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